Rasmus Hougaard is the founder and CEO of Potential Project, a thought leader in the area of human-centred leadership, an HBR and Forbes contributor, an author and a Thinkers50 business thinker.
Rasmus Hougaard is more than just a business thinker; he’s a transformative figure in leadership and organisational well-being. Through his company Potential Project, keynote speeches, and acclaimed publications, he seeks to establish a more compassionate and effective work environment.
Potential Project, founded and managed by Rasmus Hougaard, aims to create a more humane work environment. The firm has carried out comprehensive research on over 75,000 leaders in over 100 countries. It’s not just about numbers, though; Potential Project incorporates Eastern philosophies into its framework. Rasmus himself has spent considerable time in monasteries in the East to learn and teach about mental clarity and high performance. What sets the firm apart is its emphasis on combining compassion with performance, solidified through collaborations with the likes of the Dalai Lama.
As one of Harvard Business Review’s most-read authors, Rasmus’ work has illuminated new paths in leadership. His book “The Mind of the Leader” is an eye-opener, offering key insights into effective leadership for today’s complex business landscape. His latest book, “Compassionate Leadership”, draws on global data to show that balanced leadership results in higher levels of employee engagement, performance, and well-being.
Rasmus Hougaard has led over 1,500 keynotes and workshops and has been engaged by global giants like IKEA, Accenture, and Wal-Mart. At the WorkHuman conference, he was even voted as the number one speaker, a testament to his impact. Rasmus speaks not just from research but also from a wealth of personal experience, making his talks deeply authentic and relatable.
Rasmus lives his philosophy. Based in Copenhagen with his family and two cats, he’s a living testament to work-life balance. He not…
An economist and serial entrepreneur for human progress with 26 successful pioneering ventures under his belt, including Progressio Foundation, focusing on human progress through entrepreneurship, has just passed its 30th year and 300 projects in 33 countries; Social Venture Network Europe, the first network of socially responsible business leaders, which Marcello co-founded and led in 1993-94; the Tällberg Forum in Sweden, 2005-2013, co-founded with Bo Ekman and one of the first systems’ approach global community of leaders; and B Lab Europe, co-founded with Leen Zevenbergen in 20014-current, where he has grown B Corps in Europe from zero to over 300 (today at 600).
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