James’ fascination with human performance grew while he was a full-time racing cyclist, and subsequently during his work as a coach. Observing many of his clients pursuing endurance sports alongside demanding, high-intensity careers, he became curious about their working lives and began to apply tools and frameworks from Sports Science to quantify and improve his understanding of knowledge work.
This created the foundation for his work at Hintsa Performance and his research today, which includes consulting for Formula 1 drivers & teams, advising Fortune 500 C-suite executives, and academic research using novel methods to investigate sustainable high-performance in knowledge work. In addition to his role as Chief Innovation Officer at Hintsa Performance, James is a PhD candidate and researcher at Loughborough University, ranked as #1 in the world in Sport, Exercise & Health Science by QS World University Rankings.
As a keynote speaker and workshop leader, James is well respected for his energy, inspirational perspectives & his capacity to translate science into practical tactics & effective strategies to enhance wellbeing & performance at an individual & organisational level. He is consistently ranked among the top-speakers at the events he contributes to including at the World Economic Forum Annual Meeting, in Davos. In 2018, he won the Nordic Business Forum speaker contest, going on to speak for an audience of 7,500 people at the Nordic Business Forum’s annual business conference, as part of a formidable line-up including former President Barack Obama.
Alongside his keynote presentations James also delivers workshops and presentations for international business schools including IMD, University of St.Gallen (HSG) and Duke, and for scientific organisations including the Royal Institution.