Thought leader in Employer Branding, Talent Strategy, Multigenerational Workforce, Asian Talent Market and Future of Work Strategic Advisor.
Rachele is a global thought leader on Multigenerational Workforce, Employer Branding and Talent Strategy, and an expert on the Asian Talent Market. With 18 years of industry experience – 15 of them with global leader Universum – Rachele advises the largest organisations in the world, helping them to maximise and leverage their strengths as an employer and to lay the foundation for the successful development of Employer Branding and Talent Strategies.
Since 2003, Rachele has spearheaded the Employer Branding movement, advocating that organisations and governments incorporate an Employer Branding Strategy into their workforce planning. She has shaped the industry by developing many of the frameworks that have become the foundation of Universum’s core methodology and that are now used by more than 2000 organisations worldwide as the pillars of their Employer Branding strategy.
Rachele’s love affair with Employer Branding started in 2001 when she realised the impact that running organisations with employee wellbeing as a key priority would have not only on the employers but on society. In the last 18 years, she has advised hundreds of Fortune 500 companies, Asian organisations and government agencies on how to unveil their employer value proposition and launch their employer branding practices at home and abroad. Throughout the years, she has witnessed many of them rise to the top as employers of choice as a direct result of the Employer Branding and Talent strategies she helped them develop.
During the rise of the Millennials, Rachele discovered a passion for helping employers adapt to the needs of the new generations, bridge the generational divide and harmonise the multigenerational workforce. She believes that with Generation Z – and hence 5 generations now in the workforce – contextual understanding is fundamental, and fostering a culture of cross-generational collaboration is essential to ensure that new generations are enabled…
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