Prof Deborah Nas is a keynote speaker who makes new technologies such as artificial intelligence, generative AI and quantum technology clear, engaging and useful for business audiences. With deep expertise in technological innovation, strategic design and technology adoption, she helps organisations understand what is changing and how to respond with confidence.
Prof Deborah Nas is a technology trendwatcher, innovation expert and professor of Strategic Design for Technology-Based Innovation at Delft University of Technology, within the Faculty of Industrial Design Engineering. She also serves as Innovation Lead at the Centre for Quantum & Society, where she explores the impact of quantum technology on industry and society.
Alongside her academic work, Deborah is a supervisory board member at Hardt Hyperloop and a member of the investment committee at InnovationQuarter Capital, a €143 million deep-tech fund. These roles place her close to the tech innovation space, from disruptive startups and promising startups to traditional companies working through digital transformation.
Deborah is a sought-after keynote speaker, recognised for her inspiring presentations, strategic insight and ability to make complex technology easy to understand for a broad audience. She tailors each keynote presentation to the audience’s interests, creating a clear storyline that connects new technologies with real business challenges and future scenarios.
She is also the author of Design Things That Make Sense, a practical guide to strategic design for technology-based innovation. The book offers concrete tools and practical tips for improving innovation projects, understanding success and failure factors, and creating things that make sense for real users.
As a professor at Delft University of Technology and a hands-on practitioner, Deborah brings academic thinking and real-world experience together in a natural way. She uses scientific insights, practical examples and concrete insights to help audiences understand technological developments without getting lost in jargon.
Her work focuses on strategic design for technology, responsible innovation and the human behaviour behind technology adoption. This makes her especially valuable for organisations that want to innovate successfully, accelerate digital transformation and become more future proof.
Deborah has more…
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