Nancy Rademaker

Last Updated on 5 January 2023 by Elza Dabola

With over 20 years of experience working for different IT companies across Europe, amongst which five years for Microsoft in the Netherlands and Europe, Nancy Rademaker is one of the very few female international keynote speakers to cover the impact of digitization on customer behaviour and how that affects the way companies should interact with customers. Nancy Rademaker brings her first-hand experiences straight from the places where technology is shaping our future. She loves to share her passion for technology and combines that valuable inside information with her experience in training and education. She has always been enthusiastic about people and customer-centric strategies. She likes to focus on how technology influences people’s behaviour and how it helps them to share knowledge and to create and innovate. Nancy is a highly rated and motivating international business speaker, she has energized many corporate events with bold presentations on the topics of digital transformation, extreme customer centricity, disruption, AI, business model change and leadership. In 2016 she joined nexxworks as a partner. She travels the world taking business leaders to innovation hubs like Silicon Valley, Shanghai, Shenzhen, and Berlin using that first-hand inspiration as a continuous and valuable source, thus keeping her keynote content and examples on the cutting edge of the latest technologies, developments and disruptive new business models.

Keynotes

THE X Factor of Customer Centricity

Over the past decades, focus on “experience” has grown dramatically. When considering products and services, emotions increasingly are the leading factor. Organizations have come to realize that, in an age where everything is available to everyone, customer centricity is key and experience has become the X factor. Focusing on Customer Experience (CX) is essential to acquire and retain customers. But the X factor is not only about the customer. An equal focus on Employee Experience (EX) will distinguish great companies from average ones. A drastic cultural change will be required and leadership and organizational structure need a thorough make-over. Every customer-centric company will need to make the journey from CX to EX and back.

Managers The Day After Tomorrow

To keep evolving, you have to abandon traditional linear ways of thinking. You have to let the world inspire you. You must look beyond ‘just’ the technology. You must zoom in on the needs of your customers and put them first. Above all, you have to focus on the possibilities out there and keep experimenting.

How to get ready for an AI future?

We are no longer able to imagine a world without the Internet, we will not be able to imagine a world without Artificial Intelligence in just a few years from now. In order to prepare ourselves for this future, it is crucial to gain some understanding on the topic of AI. But most importantly, Nancy will convey what Artificial Intelligence can do and how it can contribute to improving your business, mainly through acquiring deeper customer knowledge and delivering better, more proactive and personalized customer experiences.

Healthcare in The Day After Tomorrow – Patient Centricity is THE Leading Game

Healthcare will be driven much more by consumers than physicians as the patient is taking control of his own health and his own treatment. In this hyperconnected world, any healthcare company needs to become agile and adopt a fluid strategy. Patient centricity will be THE leading game. A new mindset is key to survive, healthcare companies will need to rethink their strategy, but also adopt value-driven behaviour embedded in a new type of culture and accompanied by a new type of management structure.