Discover the profound impact of Gen Z on the global workforce and market trends through the insights of Jahkini Bisselink and Hajar Yagkoubi, former United Nations Youth Representatives. Jahkini & Hajar delve into Gen Z’s values and their expectations from businesses.
As we approach a pivotal shift in the global workforce, Generation Z, those born between 1995 and 2010, are set to form a significant part of it. Jahkini Bisselink and Hajar Yagkoubi, as experts and former United Nations Youth Representatives, provide a compelling narrative on Gen Z’s influence, characterised by their substantial spending power and acute awareness of global trends. This influence is not just economic; it is also a catalyst for societal and corporate transformation.
Jahkini and Hajar offer a unique lens into how Gen Z’s values dictate their lifestyle choices, from their professional paths to their consumer habits, and what they expect from businesses and brands. Their insights are crucial for companies looking to align with Gen Z’s ethos and expectations.
Jahkini Bisselink brings her extensive expertise to the realms of business and politics, advocating for more inclusive approaches for young people. As a member of Whetston, a strategic foresight think tank in Amsterdam, she focuses on emerging trends and their potential impact on leadership and business strategies, emphasising the role of Gen Z in these arenas.
Similarly, Hajar Yagkoubi’s work with Network 2100 underscores the importance of incorporating young perspectives in corporate governance. She champions sustainability and a broader interpretation of prosperity, reflecting her commitment to redefining leadership in terms of social and environmental considerations.
Both Jahkini and Hajar have actively engaged with numerous young individuals, steering conversations around sustainability, youth, and human rights. Their interactions with world leaders and multinational corporations highlight the significant role of Gen Z in shaping both current and future global dialogues.
In Jahkini’s words, “Generation Z grew up in a very turbulent world…
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