Peter Fisk

Last Updated on 3 April 2020 by Jan-Paul Steggerda

Peter Fisk is an inspirational business author, consultant and entrepreneur whose bestselling book ‘Marketing Genius’ has been translated into 32 languages.

He is an experienced strategist, marketer, inspirational speaker, author and advisor. He grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming “the world’s favourite airline” with a cultural alignment around customers.

He went on to work with many of the world’s leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express, Coca Cola, Lastminute.com, Marks & Spencer, Microsoft, O2, Orange, Red Bull, Shell, Virgin, Vodafone and Volkswagen.

He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest marketing organisation. He led the strategic marketing consulting team of PA Consulting Group where he developed an integrated consulting approach called Customer Breakthrough, was managing director of specialist measurement firm Brand Finance, and partner of The Foundation.

Peter now leads the Genius Works, a strategic innovation business that works with senior management to “see things differently” – to develop and implement more inspired strategies for customers, innovation and marketing. The Genius Lab is a facilitated innovation process for developing new business and customer strategies based on deep customer insights and creative thinking.

Zoom Ventures bring together business investors and social entrepreneurs, and The Fast Track is a coaching and personal development programme that combines leading edge learning with fast practical solutions for implementation.

He was recently described by Business Strategy Review as “one of the best new business thinkers” and is in demand around the world as an expert advisor and energising speaker. Peter’s best-selling book Marketing Genius explores the left and right-brain approaches to competitive success, and has been translated into more than 32 languages. Business Genius describes the challenge for business leaders of sustaining business profitability and growth through turbulent times. His latest book Creative Genius (2011) is about a more sustainable approach to innovation.

He is thoughtful and considered, provocative and entertaining – capturing what’s hot, what works, and what’s next.

His case studies include companies such as 3M, Air Asia, Pixar, Virgin Galactic, Diageo, Proctor & Gamble, Li & Fung, Google, Diesel, Crocs and Zopa. As well as a fantastic speaker he is an innovative conference chair, helping you to structure your conference theme, bring it all together on the day with energy and empathy, and ensure that your audience has a great experience.