Martin Lindstrom is one of the world’s leading experts on branding, culture and business transformation. A renowned thinker, author and keynote speaker, he helps organisations eliminate complexity, understand customers more deeply, and build resilient, human-centred businesses that thrive in an era of disruption.
Martin Lindstrom is a world-renowned business thinker, branding expert and culture transformation strategist. Named by TIME Magazine as one of the “World’s 100 Most Influential People” and consistently ranked in the Thinkers50 list of top global management minds, he is celebrated for his unconventional approach to unlocking customer insight, dismantling bureaucracy, and driving growth through commonsense business transformation.
With more than 25 years of experience advising global brands, Martin has worked with leading companies including Google, Microsoft, Disney, Amazon, LEGO, Kraft Heinz, Nestlé, Coca-Cola and Maersk. He pioneered the field of neuromarketing with a groundbreaking US $7 million fMRI study that explored how brands influence subconscious decision-making, reshaping modern marketing practice.
Martin is also the champion of “small data”, the tiny behavioural clues that reveal hidden consumer desires and can transform entire business models. His practical frameworks and thought-provoking strategies have enabled organisations across industries to anticipate customer needs, create iconic brands, and embed purpose into corporate culture.
Martin is an energetic, entertaining and highly visual speaker. His keynotes blend storytelling, live case studies, humour, data and multimedia to challenge audiences while delivering actionable insights. Whether addressing thousands at the World Business Forum or working with leadership teams in private sessions, he inspires executives to cut through red tape, think differently and lead transformation with clarity and confidence.
Martin Lindstrom has authored eight best-sellers, including:
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