Ken Hughes


With nearly 20 years’ experience as CEO of a consumer insight agency, Ken is internationally renowned for helping his largely blue-chip client base to understand the future of consumerism and the challenges and opportunities that lie ahead.

Ken Hughes is a global thought-leader in the fields of Shopper Marketing and Shopper Centricity, Omnichannel and Digital Strategy, and Retail Futurology. He delivers thought-provoking and inspiring speeches in a highly energetic and captivating style, all with a generous helping of Irish wit.

Keynote speaker Ken Hughes has dedicated most of his career to the question: Why do shoppers buy, and how can we make them buy more? With his vast expertise in consumer psychology, behavioural economics, social anthropology, and neuromarketing, Ken Hughes is Europe’s leading consumer and shopper behaviouralist – and he has the fans to prove it.

Ken Hughes is acknowledged as one of the most respected thought leaders in the fields of Shopper Marketing and Shopper Centricity, Omnichannel and Digital Strategy, and Retail Futurology. His life’s passion is human behavior, and how humans express their desires and expectations through how and what we buy.

With 15 years’ experience as the CEO of Glacier Consulting, a boutique consumer insight organization, Ken Hughes has used his vast expertise as strategic adviser for leading market retailers like Unilever, 3M, Ikea, Coca-Cola, AXA, and Heineken – among many others. He is a part-time professor in consumer behaviour and a board member & strategic advisor to many organisations on the future of consumerism and shopper trends. Furthermore, he has provided several TED talks in which he he showcases his unique approach as a Playologist, motivating individuals and corporate clients to unleash their creativity and innovation through a blend of discovery, fun, play, mischief, and risk.

Voted best speaker at most conferences that he attends, it is for his international career as a keynote speaker that Ken Hughes is most famous. His keynotes always receive extraordinary reviews, with attendees noting especially Hughes’ remarkable energy, enthusiasm, and humor, as well as his ability to motivate and inspire his audiences instantly with thought disrupting and surprising content.

Ken Hughes
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  • The AI Consumer: Marketing to the Machine
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What people say about Ken Hughes

“Ken’s true talent is the tailoring of his content to our audiences.  We have invited him to speak at several different Red Bull events globally, and he always challenges each of us to think outside of the box. He is an educational and inspirational presenter, as entertaining and engaging as he is challenging. Not to be missed.”

Red Bull

“Ken is an energetic, thought-provoking speaker. I’ve had Ken speak at two Google events now and Ken has scored higher than any other speaker I’ve ever had before, lasting a long time in the memories of the delegates.”

Google EMEA

“Ken’s speech at both our US and European CX events really excited delegates for the need to better engage with the new consumer and get personal and experiential. As a speech it was relevant, insightful as well as great fun. An ideal mix.”


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