Ken Hughes

Keynote speaker Ken Hughes has dedicated most of his career to the question: Why do shoppers buy, and how can we make them buy more? With his vast expertise in consumer psychology, behavioural economics, social anthropology, and neuromarketing, Ken Hughes is Europe’s leading consumer and shopper behaviouralist – and he has the fans to prove it.

Ken Hughes is acknowledged as one of the most respected thought leaders in the fields of Shopper Marketing and Shopper Centricity, Omnichannel and Digital Strategy, and Retail Futurology. His life’s passion is human behavior, and how humans express their desires and expectations through how and what we buy.

With 15 years’ experience as the CEO of Glacier Consulting, a boutique consumer insight organization, Ken Hughes has used his vast expertise as strategic adviser for leading market retailers like Unilever, 3M, Ikea, Coca-Cola, AXA, and Heineken – among many others. He is a part-time professor in consumer behaviour and a board member & strategic advisor to many organisations on the future of consumerism and shopper trends. Furthermore, he has provided several TED talks in which he he showcases his unique approach as a Playologist, motivating individuals and corporate clients to unleash their creativity and innovation through a blend of discovery, fun, play, mischief, and risk.

Voted best speaker at most conferences that he attends, it is for his international career as a keynote speaker that Ken Hughes is most famous. His keynotes always receive extraordinary reviews, with attendees noting especially Hughes’ remarkable energy, enthusiasm, and humor, as well as his ability to motivate and inspire his audiences instantly with thought disrupting and surprising content.