Ken Hughes


Ken Hughes is now acknowledged as being one of the world’s leading authorities on consumer and shopper behaviour, internationally renowned for helping his largely blue-chip client base to understand the future of consumerism.

With over 18 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics and retail futurology to explore the needs of the new consumer and predict the changes to come.

Ken advises some of the biggest brands in the world on customer experience, omnichannel strategy, shopper marketing, retail trends, the millennial and Gen Z shopper and the peer-to- peer economy. As an accomplished author, TED speaker, part-time university professor and actor, his performances are not only insightful and thought-provoking, but are infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit.

As a behaviouralist and life strategist, he is also passionate about change, success, personal development and motivation, which he brings to life in his work with high performance athletes and executives all over the world.

Every year, Ken shares his thought-disrupting insight with tens of thousands of delegates globally, as one of the most popular keynote speakers booked on the international conference circuit relating to the future of consumerism. Regularly voted best speaker at events to which he is invited to speak, he believes in engaging and delighting event attendees at every opportunity.

Ken Hughes
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  • Positive Disruption: The Blue Dot Consumer
  • The Joy of CX: Why Your Customer Experience is Everything
  • The AI Consumer: Marketing to the Machine
  • Is your Supply Chain Millenial ready?


What people say about Ken Hughes

“Ken’s true talent is the tailoring of his content to our audiences.  We have invited him to speak at several different Red Bull events globally, and he always challenges each of us to think outside of the box. He is an educational and inspirational presenter, as entertaining and engaging as he is challenging. Not to be missed.”

Red Bull

“Ken is an energetic, thought-provoking speaker. I’ve had Ken speak at two Google events now and Ken has scored higher than any other speaker I’ve ever had before, lasting a long time in the memories of the delegates.”

Google EMEA

“Ken’s speech at both our US and European CX events really excited delegates for the need to better engage with the new consumer and get personal and experiential. As a speech it was relevant, insightful as well as great fun. An ideal mix.”


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