Costas Markides

Costas Markides, Professor of Strategy and Entrepreneurship at London Business School, offers expertise in business strategy and innovation. A member of the Thinkers50 list, he delivers groundbreaking insights.

Costas Markides: Expert in Business Strategy and Strategic Innovation 

Costas Markides is considered one of the world’s leading experts in the areas of business strategy and strategic innovation and has appeared several times on the Thinkers50 list of the world’s top management gurus. He is the author or co-author of several best-selling business books including All the Right Moves (1999), Fast Second (2004) and Game Changing Strategies (2008).

Career experience

A graduate of Harvard Business School and Boston University, Costas Markides worked as an Associate with the Cyprus Development Bank and as a Research Associate at Harvard Business School before joining London Business School in 1990. He has taught on a wide range of in-company programmes and serves on the Editorial Board of several academic journals. He is also on the Board of the Strategic Management Society and on the Academic Board of the Cyprus International Institute of Management (CIIM).

Publications, consultancy and other activities

Costas Markides has written about a broad range of business issues including strategic innovation, corporate restructuring, business model innovation and international acquisitions. His publications have appeared in numerous academic journals as well as leading managerial journals such as the Harvard Business Review and the Sloan Management Review. Costas is also a member of the Editorial Boards of the Strategic Management Journal, Academy of Management Journal, Academy of Management Perspectives, Journal of Strategy and Management and Sloan Management Review. He is a member of the Academy of Management and the Strategic Management Society and participated at the World Economic Forum in Davos, Switzerland during 1999-2003 and 2012-2013.

The books written by Costas Markides include: Organizing for the New Normal; Business Model Innovation; Game-Changing strategies: How to Create New Market Space in Established Industries by Breaking the Rules; Diversification, Refocusing and Economic Performance, and All the Right Moves: A Guide to Crafting Breakthrough Strategy. He has also co-authored several other books including: Strategic Thinking for the Next Economyand Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets, which was shortlisted for the Financial Times/Goldman Sachs Management Book of the Year award in 2005.

Costas Markides’ current research interests focus on corporate entrepreneurship, the management of business model innovation and the use of creativity to achieve strategic breakthroughs.

What people say about Costas Markides

“Costas is the most inspiring, energetic and smart professor I have ever had in my life….amazing.”

“Unbelievable engagement and energy! By the end of the day, Costas had everybody ready to take action.”

“Excellent and inspiring with a unique and exceptional delivery style. Costas Markides is one of a kind!”

Would you like to share this info about Costas Markides?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest
Play Video
Play Video


  • How to Succeed by Breaking the Rules in Your Business
  • The Need for Emotional Values in Leadership
  • Strategy is About Making Choices
  • Social Technology is Changing the Way We do Business