A branding and customer experience expert, keynote speaker, and angel investor.
He is also the creator and host of Attaché, an award-winning online travel show, aimed at showing frequent travellers all they need to know before visiting a city on company business.
Previously, Alex served as the global head of online for the Virgin Group, overseeing the Virgin brand’s global digital strategy in its entirety, as well as Sir Richard Branson’s personal digital strategy.
Before joining the Virgin Group, Alex was part of the founding team of the award-winning US airline Virgin America. His work at Virgin America was covered by Time magazine, CNN, and CNBC and received several accolades, including ad:tech and Webby Award honours.
Alex most recently served as the Chief Executive of a venture-backed digital music company, with investment from the backers of Twitter, Tumblr, Medium, and Kickstarter. He steered the company through a successful international mergers and acquisitions deal and significant multinational growth in under a year.
He has been a mentor at the SeedCamp venture capital and angel funding events in London and South Africa and served on the Board of Trustees for the UK non-profit Drinkaware for over 5 years.
Alex is a highly regarded public speaker, appearing all over the world at major industry events such as ad:tech, Future of Web Apps (London, Las Vegas, Dublin, and Miami), and Thinking Digital. Other clients include Twitter, Volkswagen, L’Oréal, IKEA, Cisco, Deloitte, Procter & Gamble, O2, Capital One and the BBC.
Alex is one of the most sought-after business speakers on the corporate circuit and appears all over the world at major industry events such as ad:tech, SuperReturn, Future of Web Apps (London, Dublin, Las Vegas & Miami), Thinking Digital, Marketing 2.0, CIO Connect, iStrategy, Tech4Africa, MARKA, SuperReturn, and Internet World. He’s also spoken at private events for organisations such as Twitter, Volkswagen, L’Oréal, IKEA, Cisco, Deloitte,…
Rik draws on years of business experience at C-level in sales and marketing-related functions to discuss the customer-centric strategies and change management in light of major digital disruption.
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Sophie Hackford
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