An entrepreneur and thought leader on the transformation of customer relations and the future of customer-centric marketing in a time of AI.
Steven Van Belleghem is an international keynote speaker. His core expertise is the future of customer centricity. Steven’s passion is spreading ideas about the future of customer experience. He believes in the combination of common sense, new technologies, an empathic human touch, playing the long-term game and taking your social responsibility to win the hearts and business of customers over and over again. Steven is the author of multiple international bestselling books including ‘The Conversation Manager’, ‘When Digital Becomes Human’, ‘Customers the Day after Tomorrow’, and most recently, ‘The Offer You Can’t Refuse’. He is an entrepreneur, the co-founder of inspiration agency Nexxworks and social media agency Snackbytes. As an investor he is also involved in the fast-growing digital agency Intracto and AI scale-up Hello Customer. Finally, Steven is also on the board of directors of Plan International. In addition to his entrepreneurial activities Steven is also a part-time marketing professor at the Vlerick Business School and a guest lecturer at London Business School. Steven has authored four international bestsellers and has sold more than 130,000 books. His work has been translated into seven languages and he is the recipient of a variety of awards (most innovative marketing book, best marketing book, best international business book).
It’s not about the technology, it’s about creating value for your customers.
Web3 and the Metaverse are the tech hypes right now. In this keynote, Steven describes the value these technologies can bring to customers. For many people the possibilities of blockchain, crypto and virtual worlds are still very abstract and unclear. Steven is an expert in explaining its possibilities in a very easy to understand way. This new keynote is the perfect choice if you’re looking to educate your team or your customers about Web3 and the Metaverse.
The future of customer experience is about digital, empathy and taking responsibility.
This last decade has been characterized by the introduction of 4G, social media and mobile services. These technologies have given rise to a new minimum in terms of customer experience. Customers expect ease of use, friendly and empathic staff, omnichannel services and competitive prices. In the years to come, customer experience will reach a whole new level. Naturally, technology (5G, quantum computing, robotics and AI) will play a key role in customer expectations, but it goes way beyond that. Invisible and automatic interfaces will become a necessity but the ultimate ease of use will no longer be enough to come out on top. Automation is but the first step. In addition, companies will have to play an active role in their customers’ life journey. As a company how can you help consumers’ dreams come true and eliminate the obstacles in their day-to-day lives? And finally, companies have the opportunity to tackle concrete world problems together with the customer. The world is facing unprecedented challenges: climate, healthcare, government budget deficits, mobility… How can a company involve its customers in the solution to these problems? The combination of automation, being a partner in consumers’ lives and solving actual social issues will be the guiding principles for the successful business of the next decade. For consumers, the combination of all these elements constitutes an offer they can’t refuse.
Winning customers in a world of AI, bots and automation.
We’re entering phase 3 of digitalization. This is a world of automation, bots and Artificial Intelligence. The benefits to customers will be HUGE. Customers will enjoy a world of faster than real-time customer service. A world with hyper-personalized offerings. And a world with the most seamless user interfaces ever. In his latest book and keynote, Steven helps companies to achieve these customer benefits in this new digital phase. He discusses three investment axes to achieve the perfect customer experience. This keynote is a breathtaking story of how the latest technologies can help to win the heart and business of your customers. It shows you how you can leverage data to improve experiences. It discusses the latest new customer interfaces. It contains strategies for companies to fight the digital commodity magnet. And finally, it shows you how you can augment employee intelligence levels.
About the transformation of customer relationships.
There is an urgent need for an extreme transformation of the customer relationship. Customers live in a world of self-service, big data, customer automation and the integration of the online & offline world. Failing to implement the digital relationship puts your company’s future on the line. A successful digital transformation is key, but it will not be enough. Due to the digital evolution, your customer relations need to change on a human level as well. The key challenges in this regard are both numerous and interesting: finding a balance in the relationship between man and machine, outlining the role of the human touch and using the power to connect people with people to maximum advantage. Steven guides you through his famous story ’When digital becomes human’. It’s a narrative about the combination of the digital and the human transformation in your customer strategy. This story takes you on a journey to the future. It is provocative, exciting and scary at the same time. Enjoy this amazing ride!
How will an ‘always-on’ personal assistant transform your daily life?
We are at the beginning of a new S-Curve that is set to change the way we live and work, forever. Technologies like Artificial Intelligence are only just getting started, so the key question for all companies is: what will the second half of the curve look like?
In this presentation, Steven explores some fascinating scenarios that will shape the future of branding, go-to-market strategies and innovation. How will an ‘always-on’ personal assistant transform your daily life? How will changing customer behaviour disrupt your business? Take a journey to the Day After Tomorrow and see how some of the latest emerging technologies will change the world.
Checkout our other speakers who talk about the Metaverse – Peter Hinssen & Kelly Vero.
“Steven is a regular keynote speaker at our events & every time his performance is an absolute highlight. He has a very unique & authentic style: leveraging a combination of academic depth and well-reasoned cases, he spices up his presentations with a great sense of humour.”
“Steven’s presentation had our dealers spellbound. He gave our organisation a digital wake-up call with great humor and now a new world with exciting perspectives is waiting to be discovered.”
“Steven is a frequent speaker at Rabobank. We really like the energy and humour he brings to the presentation of meaningful content. His view on customer centricity in a digital world is truly innovative and his presentations pack one hell of a punch.”
Silvia Garcia is a renowned speaker specializing in positive leadership and happiness at work. A former director at the Coca-Cola Marketing and Happiness Institute, she now guides organizations towards increased success and satisfaction.
Stefan Hyttfors is an award-winning keynote speaker and author, focused on disruptive technologies, behavioral change, and next-generation leadership.
Experienced international political and trade negotiator
Paul Polman, former CEO of Unilever, encourages a mindset shift in the business world towards creating value through clear values and serving all stakeholders.
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