Sergio Zyman

Last Updated on 4 February 2020 by Jan-Paul Steggerda

Sergio Zyman is the Chairman and founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30 years of hands-on marketing experience, Zyman has conceived a revolutionary set of principles that are proven to translate marketing strategies into positive business results. He rejects the old rules of the industry that conceptualized marketing as an art form with vague commercials and awareness messages. Instead, Zyman passionately advocates a vision of scientific, process-based marketing as the driver of sales and profits and the centerpiece of business. The only definition of marketing success he upholds is “selling more stuff to more people more often for more money more efficiently.”

From major food and beverage companies to industrial manufacturers to popular retailers to global telecommunications powers, a diverse group of clients has sought out and received Zyman’s marketing expertise. As the driving force behind Zyman Group, he is able to reach even more diverse businesses in need of marketing guidance. Zyman Group has helped businesses ranging from the largest of the Global 1000 to high-tech growth companies improve their marketing results by providing the guidance they need to move their marketing efforts from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

Zyman’s unparalleled marketing career also includes tenures with Coca-Cola, PepsiCo and Procter & Gamble. He is best known for his bold actions as the outspoken CMO of Coca-Cola, where he re-conceptualized the company’s marketing strategy and boosted worldwide annual sales volume from nine to 15 billion cases – the most explosive growth period in the company’s history. This success led TIME magazine to name him one of the three key pitchmen of the 20th century.

Mr. Zyman is considered one of the most globally savvy leaders in business, and he wrote the book on visionary marketing. His passion and knowledge have been transformed into texts that constitute the core curriculum of results-driven marketing with his best selling book, The End Of Marketing, his second book, Building Brandwidth and latest book Renovate Before You Innovate.

A highly experienced marketing professional and an extremely charismatic communicator, his acute insights have been featured in every major business publication, including The New York Times, The Wall Street Journal, Business Week, and Fortune. He holds an Executive MBA from Harvard University and has attended graduate schools in London, Paris and Jerusalem. He also enjoys golf, skiing and cycling.