George Yip

Last Updated on 20 February 2020 by Jan-Paul Steggerda

RSM is a top-ranked international business school renowned for its groundbreaking research in sustainable business practice and for the development of leaders in global business. Offering an array of bachelor, master, doctoral, MBA and executive education programmes, RSM is consistently ranked amongst the top 10 business schools in Europe. Yip is also a Fellow of the Advanced Institute of Management Research, which is the UK’s research initiative on management (www.aimresearch.org), and a Fellow of the Academy of International Business.

George Yip is one of the world’s leading authorities on global strategy and marketing, managing global customers, and T. His current research concerns management innovation, strategic transformation, international competitiveness and global customers.

Before joining RSM Erasmus University, Yip was Vice President and Director of Research & Innovation at Capgemini Consulting, an 8 billion euro global company active in consulting, technology, and outsourcing, where he managed the research and innovation process to develop thought leadership for the company. During this time he was on leave of absence as Professor of Strategic and International Management at London Business School. He was previously the Chair of Marketing and Strategy at Cambridge University, and has also held faculty positions at Harvard Business School and UCLA, and visiting positions at China-Europe International Business School, Georgetown University, Stanford Business School, and Templeton College-Oxford.

George has twelve years of full-time business experience in international business, marketing, and strategy, working in the United States and the United Kingdom. This experience includes product management with Unilever; account management with Lintas, one of the world’s largest advertising agencies; and senior manager of Price Waterhouse’s strategic management consulting services in the Eastern United States.

His latest book is Managing Global Customers (Oxford University Press, 2007). An earlier book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992; has been published in ten languages, and updated as Total Global Strategy (2011) 3rd edition. Other books include Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (Addison Wesley/Perseus Books, 1998 and updated edition 2000) and Strategies for Central and Eastern Europe (Macmillan Business, 2000), and Barriers to Entry: A Corporate Strategy Perspective. He has published articles on strategy and marketing in Business Horizons, Business & Strategy, Business Strategy Review, California Management Review, Chief Executive, Columbia Journal of World Business, Global Executive, Harvard Business Review, International Business Review, International Marketing Review, Journal of Business Strategy, Journal of International Management, Journal of International Marketing, Long Range Planning, Management International Review, Planning Review, Sloan Management Review, Strategic Management Journal, and The International Executive.

He holds B.A. and M.A. degrees in economics from Cambridge University; and an MBA and doctorate from Harvard Business School. A native of Asia, he is a dual citizen of the United Kingdom and of the United States.